Augmented Reality Advertisement: Unilever

Augmented Reality has become more pervasive in our life.
The video clip shows the Unileve company promoting their brand Axe using augmented reality in London's Victoria station.

This is a tag-based augmented reality. When travelers are located on the tag, the system superimposes a 3-D virtual angel object just around the travelers. It is a very interactive advertisement.

Augmented Reality Applications

There are couple of interesting augmented reality applications.

1. 3D Balls Game
Greece-based telecommunication company Cosmote made an augmented reality 3D game.
This augmented reality game allows you to play with a group of people.

Cosmote 3D "Balls" Game from OgilvyOne Athens on Vimeo.

2. Augmented Reality Advertising
Canada-based augmented reality company Ad-Dispatch has introduced a new advertising method that uses augmented reality.



Source : http://www.realareal.com/

Using augmented reality for a public campaign advertisement from the Dutch government

"Save the cheerleader, save the world." It sounds very familiar if you have watched the American TV series Heroes. The Dutch government is using augmented reality to save its society and to make a better environment.
We have heard stories about how people often ignore or avoid someone who needs help after an accident or a crime in public places.

The Dutch government is now using augmented reality to motivate people.
The Dutch government has placed augmented reality billboards in strategic locations throughout Amsterdam and Rotterdam thoroughfares. These display the streets on which the billboards are located in real time and superimpose prepared scenes such as crimes or accidents.

It is a brilliant way to use augmented reality for a public campaign advertisement.