Friday 18 March 2011

Popcode Apps

Popcode is an augmented reality development tool kit.
The website provides a development manual as well.

Popcode at the Cambridge Science Festival from Cambridge University on Vimeo.

Augmented Reality Advertisement: Unilever

Augmented Reality has become more pervasive in our life.
The video clip shows the Unileve company promoting their brand Axe using augmented reality in London's Victoria station.

This is a tag-based augmented reality. When travelers are located on the tag, the system superimposes a 3-D virtual angel object just around the travelers. It is a very interactive advertisement.

Tuesday 8 March 2011

Augmented Reality Open Standard

This article is about an attempt to make open standard augmented reality.

For the full article, click here.

Wednesday 2 March 2011

Augmented Reality Applications

There are couple of interesting augmented reality applications.

1. 3D Balls Game
Greece-based telecommunication company Cosmote made an augmented reality 3D game.
This augmented reality game allows you to play with a group of people.

Cosmote 3D "Balls" Game from OgilvyOne Athens on Vimeo.

2. Augmented Reality Advertising
Canada-based augmented reality company Ad-Dispatch has introduced a new advertising method that uses augmented reality.

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