Augmented Reality Advertisement: Unilever

Augmented Reality has become more pervasive in our life.
The video clip shows the Unileve company promoting their brand Axe using augmented reality in London's Victoria station.

This is a tag-based augmented reality. When travelers are located on the tag, the system superimposes a 3-D virtual angel object just around the travelers. It is a very interactive advertisement.

Quartz Composer: Augmented Reality without programming in 5 Minutes

This application provides a very intuitive interface. You can generate virtual object and then you can superimpose the virtual object on your video clip.

Is it possible to eat augmented reality?

What would it taste like if you could eat augmented reality? I know this is a very silly question. Actually, a designer named Mike Clare made augmented reality cookies so as to use as an augmented reality tag.
I thought about designing my research poster for a conference as an augmented reality tag. That way, I could describe my work on the poster and in the meantime I could use the poster as an augmented reality tag. This would allow people to understand my work from the poster’s contents and to also see the virtual object which would be superimposed on my poster.

Demo of Augmented Reality Cookies from Tellart on Vimeo.

Augmented reality: AR Map

Tag-based augmented reality was one of the more widely used augmented reality platforms. There are two well-known augmented reality libraries, namely ARToolKit and ARTag. These two libraries are open source and support multiple platforms.

This video clip is an augmented reality application which uses ARTag. The application is called AR Map.

Augmented Reality: AR Map from GIS plus AR on Vimeo.

A New Android Application : Google Shopper

Google has launched a new Android application called Google Shopper which can lead you to a new way to buy goods. Google Shopper gives you information about a product that is displayed on the screen of your Android-platform mobile phone. The application can read a 2-D bar code or the front page of a book. In addition, the application recognizes your voice and searches for products that you are looking for.


Google has already launched an application called Google Goggles which uses image processing technology (namely image extraction and recognition). Google also already has an application called Google voice search.

High Capacity Color Bar Code : Smart Tag - Microsoft

Here is a video clip about the Microsoft 2D colour tag.
Actually 2D colour tag is not a new technology. However, it seems like Microsoft tries to boom up this service.
Advantage : It can contain more information than just normal bar code or B/W 2D tag.
Disadvantage : Need a high resolution printer, Not a standard format.



The picture from Microsoft.