Friday 30 April 2010

Using augmented reality for a public campaign advertisement from the Dutch government

"Save the cheerleader, save the world." It sounds very familiar if you have watched the American TV series Heroes. The Dutch government is using augmented reality to save its society and to make a better environment.
We have heard stories about how people often ignore or avoid someone who needs help after an accident or a crime in public places.

The Dutch government is now using augmented reality to motivate people.
The Dutch government has placed augmented reality billboards in strategic locations throughout Amsterdam and Rotterdam thoroughfares. These display the streets on which the billboards are located in real time and superimpose prepared scenes such as crimes or accidents.

It is a brilliant way to use augmented reality for a public campaign advertisement.

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