Image Processing-based Augmented Reality

The BBC introduces a new augmented reality application which is image processing-based.

This app captures images such as logos and posters from the real world and then shows the linked webpage or video.

Popcode Apps

Popcode is an augmented reality development tool kit.
The website provides a development manual as well.

Popcode at the Cambridge Science Festival from Cambridge University on Vimeo.

Augmented Reality Advertisement: Unilever

Augmented Reality has become more pervasive in our life.
The video clip shows the Unileve company promoting their brand Axe using augmented reality in London's Victoria station.

This is a tag-based augmented reality. When travelers are located on the tag, the system superimposes a 3-D virtual angel object just around the travelers. It is a very interactive advertisement.

Augmented Reality Open Standard

This article is about an attempt to make open standard augmented reality.

For the full article, click here.

Augmented Reality Applications

There are couple of interesting augmented reality applications.

1. 3D Balls Game
Greece-based telecommunication company Cosmote made an augmented reality 3D game.
This augmented reality game allows you to play with a group of people.

Cosmote 3D "Balls" Game from OgilvyOne Athens on Vimeo.

2. Augmented Reality Advertising
Canada-based augmented reality company Ad-Dispatch has introduced a new advertising method that uses augmented reality.



Source : http://www.realareal.com/

Augmented Reality Presentation- HP

Every year MacWorld gets a lot of attention from the Media and the public. I think the reason is not only Apple's new creative products but also Steve Jobs's genius presentation.
Steve Jobs is a recognised master of presentation, and it seems that remarkable presentation skills are becomeing one of most important talents to be a IT company's CEO.

This video clip was recorded "A New HP World" in Shanghai, China.
Paul Donovan, who is HP's vice president for the Asia-Pacific, gave a presentation that uses augmented reality. I have seen several presentations which use augmented reality. I think this presentation one of the decent presentations that uses augmented reality.

Augmented Reality Art.

Digital Art (a.k.a. New Media Art) looks quite fun and gets a lot of attention from visitors. Here is some digital art from theMuseum of Modern Art in New York. Artists Mark Skwarek and Sander Veenhof use Layar, which is a very well known augmented reality platform.

Tamiko Thiel's work "Art Critic Matrix" from mark skwarek on Vimeo.