Friday, 18 March 2011

Augmented Reality Advertisement: Unilever

Augmented Reality has become more pervasive in our life.
The video clip shows the Unileve company promoting their brand Axe using augmented reality in London's Victoria station.

This is a tag-based augmented reality. When travelers are located on the tag, the system superimposes a 3-D virtual angel object just around the travelers. It is a very interactive advertisement.

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