Is it possible to eat augmented reality?

What would it taste like if you could eat augmented reality? I know this is a very silly question. Actually, a designer named Mike Clare made augmented reality cookies so as to use as an augmented reality tag.
I thought about designing my research poster for a conference as an augmented reality tag. That way, I could describe my work on the poster and in the meantime I could use the poster as an augmented reality tag. This would allow people to understand my work from the poster’s contents and to also see the virtual object which would be superimposed on my poster.

Demo of Augmented Reality Cookies from Tellart on Vimeo.